Course Content - Based on research, case studies, and the author's $3 billion in new home sales.
Section 1: Understand Your Market & Your Competition
.We consider this section to be a wake-up call. You need to know your market and you need to know your competition. Everything we teach helps you not only understand what to do about it and why.
Section 2: How to Establish A Price Baseline
The most common response we get to this section is "Why were we not taught this strategy in our resale training? Maybe it's because it goes beyond MLS, but we don't know for sure. The fact is you are trained to list and sell resales and you need to keep doing both. What we show how to do is leverage new home showings to sell more used homes and new construction and to build more abiding TRUST.
Section 3: How to Find THE RIGHT New Homes
Finding the right new home inventory can be confusing. We show you the "why" behind the tools and strategy we recommend. This is where we introduce our long-time partner, New Home Source Professional.com, and other resources.
Section 4: How To Tour A New Home With An Onsite Agent
You are never closer to the money than when your prospects are being toured by an onsite agent.
We take you step-by-step through the right way, from the perspectives of the buyer, the onsite sales consultant, and you. One of the most memorable lessons is learning how to show new homes without saying a word! Hint: If you ask the onsite agent about incentives during your introduction, you are signaling to the onsite agent that you have no idea how to work with him or her.
Section 5: How To Team Up With Onsite Consultants
There is a more important function as a new home professional than to have trusting relationships with onsite consultants. We use case studies to give examples of the different relationships made in commissions in terms of commissions paid when the sales process is consistent with the builder's policies.
Section 6: How to Help New Home Shoppers Find You
They say 50% of your business after two years should be from referrals. Great. It's helping the other 50% find you that matters most. We show you how our graduates are marketing their new home credentials (NHCB designation) on social media. For real.
After completing the first six sections you may take a 20-question multiple choice exam. Upon passing with a grade of 80 or higher you may download your certificate and checklist. Questions are drawn from a pool of 48 questions. You may retake the exam if you failed to score an 80.
We Help You Get Started
Learning how to build a new home niche is one thing. Letting the world know you have the know-how and credentials to do so, is another.
We include tools to help you start on the right track. It is our way to thank you for your trust in our training and to help you establish your credentials as a Certified New Home Co-Broker (NHCB).
FREE membership in our newest service, a peer-to-peer referral directory called MyNHCB Connection. In the MyNHCB Connection, you will also find coaching videos by David Fletcher and a step-by-step explanation about how to use New Home Source Professional for finding inventory.
FREE Certified NHCB logo files for posting in your email signature and social media profiles.
FREE Checklist to Help You Remember To Apply What You Learn!
We're confident that by applying for our unparalleled marketing support you will soon find yourself the "go-to" agent in your office and market area for everything related to new homes.
TAKING THE COURSE
You may take the course online from your desktop, laptop, or mobile device. You can enroll immediately.
The course consists of 130 narrated and animated slides and videos. You are free to move within sections and between sections as you wish.
Content is based on demographic data, case studies, and David Fletcher's 30+ years as the listing broker of record for more than 70 new home communities.
WE'RE HERE TO HELP
If you have any questions or have any technical difficulties, we're here to help. We will respond to your requests within 24 hours, and in most cases within an hour or two. Weekdays 8 am - 6 pm est.
We will refund 100% of your investment for any reason within 30 days of purchase if requested before you take the final exam. So, there's no risk for you to enroll today and join more than 6,000 REALTORS who are solving the used home 'saleable inventory problem by adding new home inventory to their business and new home shoppers to their prospects.