Section 1: How to Build A New Homes Niche
In this section, you will see the compelling results of a little known market study commissioned by a consortium of 32 of the largest home builders in the United States. This study explains why home builders are aggressively targeting renovation-resistant buyers and how you can leverage this data to sell more both new and used homes.
Section 2: How to Establish A Price Baseline
The most common response we get to this section is "Why were we not taught this before?" What they are referring to is how important it is for your resale shoppers to understand the money and why new homes solve that problem. You'll learn why 'fixed price,' is your best tool to help your prospects overcome the number one reason they decide to wait when it comes to resales.
Section 3: How to Find New Homes Inventory
If you are not using the builder's new homes Internet Advisor you are working way too hard and losing sales you should be making. We teach you to take advantage of a little known best practice that's been around for about 15 years, but that is still virtually unknown to general real estate agents.
Section 4: How to Show New Homes
We will show you the right way and the wrong way to sell new homes. The wrong way is sometimes humorous, but costly. Then we take you step-by-step through the right way, from the perspective of the buyer, the onsite agent and you, the general agent.
Section 5: Team Up with New Homes Consultants
Great idea, but where do you start? Don't worry, leave it to us to explain how to develop a preferred builder network. We recommend "showing" a new home as the first step in the "selling" process. We share case studies that prove it works.
Section 6: How to Find New Home Buyers
It's easier than you think. We'll also show you how to get the word out in your market that you are now a Certified New Home Co-Broker, so home shoppers see you as the "go to" agent to find them the right home. That is your job after all, isn't it?
You'll take the course via our online Learning Management System (LMS), using your pc, mac or tablet or mobile devcce. We use the Firmwater LMS system. We think it's the best in the business.
Complete the course at your own pace. If you log out, you can pick it up again next time where you left off.
Track your progress on your personalized, password-protected Dashboard
The course consists of 79 timed and animated slides and videos.
Content is based on demographic data, case studies, and David Fletcher's 30+ years as the listing broker of record for more than 70 new home communities.
"Knowledge Check" questions along the way help reinforce what you've learned and to build your confidence.
Complete the course and announce to the world that you are a Certified New Home Co-Broker. Soon after completion, you will receive an email with attachments to download your certificate and logo. You can then add the NHCB logo to your business cards, website and social media, and more. Credentials matter.
If you have any questions or have any technical difficulties, we're here to help. We will respond to your requests within 24 hours, and in most cases within an hour or two.
We conducted a study of 305 new agents who had passed their license exam but had not joined an office yet. One of the questions asked was this. "Do you have any sales experience?" About 60% said 'yes', then we asked what type of sales experience had. Ninety-five percent said 'retail', meaning they had never prospected for a living.
Do you? Having lived on the builder's side of new home sales for 30 years, working with Realtors and walk-ins for all that time, the author of this course knows how things work.
What we teach in this short course is Classic in the sense that it is based on principles that prove to work for both the buyer and sales agent through the ages. The four steps, as you will see, must be taken in sequence if you are going to eliminate RESISTANCE before you start 'selling'.
Thousands of commission sales agents have taken this course. If you are not one of them, we respectfully recommend you to take it. You will be glad you did. If not, request a full refund and we will issue one, no questions asked. You must make the request before taking the quiz.
This online course gives you the opportunity to test what you learn. A downloadable certificate of completion is included in the price. Online.28 minutes.
Market studies and home builders will tell you that home shoppers buy new homes because they are new, are energy efficient, provide warranties, and more. That may be the reason they shop new homes, but it not the reason they buy one. They make 'buy/wait' decisions based on what they will gain by purchasing or lose by waiting. That's why production builders offer incentives- the most misunderstood closing tools in real estate.
1. Why resale shoppers decide to wait or keep wanting to see more resales
2. Why resale shoppers buy new homes
3. The number one thing you must always recommend to hesitant resale shoppers
This 36-minute course features two case studies of frustrated resale shoppers who decided the wait, then purchased a new home and one case study of a new home sale where the wife insisted she was not moving, but if she did she wanted a resale.
All three bought new homes. All three agents made thousands of dollars they would have missed. One was a brand new agent's first sale. One Realtor never sold a new home after 12 years in real estate. She now sells only new construction because she "likes to travel." The third was a presale sold by the course author.
Was it their sales skills? Their knowledge of construction? No. Not even close.
As is our consistent practice, we don't do 'tips and tricks. We do principles and case studies that prove what we teach serves the home shoppers best interest, and therefore serves the agent's best interest, as well.
The course includes a five-question self- assessment quiz and a downloadable certificate.View full product details