Many agents resist showing new homes because home builders don't negotiate price. Yet, it is the base sales price that helps their prospects clearly understand what they can get for their money, something no other tool can provide. Resale prospects are more likely to make confident buying decisions when they are comfortable knowing what they can get for their money.

According to a study commissioned by Builder Homesite Inc, 19% of all home shoppers will insist on purchasing a new home. Another 35% are 'indifferent', meaning your resale prospects will consider a new home. That's 54% of the market. There is a huge new home market waiting for those who will take it.