This is a touchy subject with Realtors, because they don't understand. They think rising prices are tied to costs only. Actually they are tied to profits and profits are tied to momentum,especially with production builders.
Let's keep this simple. Let's relate price increases to something that if the builder does not have, the builder will not be successful. It has nothing ot do with cost and every thing to do with urgency and customer satisfaction.
Where else than in a new home community can a buyer make a home purchase, move in and get that 'I'm glad we bought when we did" feeling as the same house they bought increases in price in the months following their purchase? It's called 'Urgency" and Realtors get very little if any training or education in this area.
And Realtors use the rising price urgency all the time in their sales presentation because they know that the possibility of an increased price is real and can cause indecisive purchasers to make a decision to buy instead of wait.
Rising prices are great closing tools for both resales and new homes. and s
The strategy is to help Realtors deal with their fears and concerns, not learn about the homes. Our builders look forward to seeing 50-60 new homes oriented Realtors in their models every month," Brown said.
More than 1200 local Realtors have earned their NHCB designation through our program, and the Osceola County Association of Realtors (OSCAR) is now marketing the course to its members.
"Helping Realtors meet their needs has in turn done more to encourage them to help us sell our new homes beyond our expectations," Brown said.