What should real estate training directors train general real estate agents to learn about showing new homes?


by David Fletcher July 03, 2017

It's a good and important question because Realtors are turning to new homes because new construction has become such a serious competitor to resale homes, especially those in need of renovation.

According to the 2016 Buyer and Seller Profile, NAR reports that 40% of those who purchased new homes last year, did so as alternative to new homes with unknown renovation and other costs. 

So, one of the first things Realtors need to learn is how to become sensitive to the renovation shopper who is having trouble making a buying decision. 

And by now many Realtors are familiar with the BHI study of 974 home shoppers who planned to buy a new home within 12 months.Results of the study showed that 46% would purchase resales, 19% would purchase new homes, and 35% would be 'indifferent'. They would consider a new home or a resale. One out of three resale shoppers will consider a new home. Amazing.




David Fletcher
David Fletcher

Author

Founder David Fletcher has written an all-in, left-it-all-on-the field real estate course for general real estate agents who want to become effective new home co-brokers without learning construc tion or becoming experts on new homes. They want to continue to be experts on meeting the needs of their home shoppers, especially those who will consider new homes. David combines market research, case studies and his 30 years experience as a new homes broker in this 3 hour online course. Graduates join more than 700 Realtors who have earned the New Home Co-Broker (NHCB) designation. A 20-question exam must be passed with a score of 80. Upon passing the course you may download your certificate.



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