Two biggest reasons Realtors don't show new homes

by David Fletcher June 08, 2017

The two biggest reasons 50% of all Realtors don't get involved with selling new homes according to a study commissed by Builder Homesite that surveyed 3,009 Realtors:

1. Fixed price - Realtors are trained to negotiate price and feel that this is one of the most important services they offer the buyer.

2. They can't get comfortable with finding inventory.

Here's a game changer 'what if"...What if Realtors were trained to understand that the only way the resale prospect will clearly understand the money, is to see, touch and feel what they can get tor their money, and that is why showing a fixed price new home to a resale prospect is so important.

Many of these prospects are frustrated resale shoppers because they cannot not stand the renovation stick shock, so they decide to wait, when in reality many are buying new homes because everything is new, and they understand to the penny what they are getting for their money. 

David Fletcher
David Fletcher


Founder David Fletcher has written an all-in, left-it-all-on-the field real estate course for general real estate agents who want to become effective new home co-brokers without learning construc tion or becoming experts on new homes. They want to continue to be experts on meeting the needs of their home shoppers, especially those who will consider new homes. David combines market research, case studies and his 30 years experience as a new homes broker in this 3 hour online course. Graduates join more than 700 Realtors who have earned the New Home Co-Broker (NHCB) designation. A 20-question exam must be passed with a score of 80. Upon passing the course you may download your certificate.

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