The two biggest reasons 50% of all Realtors don't get involved with selling new homes according to a study commissioned by Builder Homesite that surveyed 3,009 Realtors:
1. Fixed price - Realtors are trained to negotiate price and feel that this is one of the most important services they offer the buyer.
2. They can't get comfortable with finding inventory.
Here's a game changer 'what if"...What if Realtors understood that the only way the resale prospect will know what his money will buy is to see, touch and feel what they can get tor their money, and that is why showing a fixed price new home to a resale prospect is so essential.
Many of these prospects are frustrated resale shoppers because they cannot stand the renovation stick shock, so they decide to wait when in reality many are buying new homes because everything is new, and they understand to the penny what they are getting for their money.
The strategy is to help Realtors deal with their fears and concerns, not learn about the homes. Our builders look forward to seeing 50-60 new homes oriented Realtors in their models every month," Brown said.
More than 1200 local Realtors have earned their NHCB designation through our program, and the Osceola County Association of Realtors (OSCAR) is now marketing the course to its members.
"Helping Realtors meet their needs has in turn done more to encourage them to help us sell our new homes beyond our expectations," Brown said.