New Home Co-Broker Blog

Become the most successful new home co-broker in your market.

Bay Island Club, South Pasedana, Fl  - Where David Fletcher began his real estate career.

Bay Island Club, South Pasedana, Fl - Where David Fletcher began his real estate career.

by David Fletcher

Realtors don't need to learn construction. They need to learn to let the onsite professional do their job.

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The Two Biggest Misconceptions That Cost Realtors Thousands in Commissions

The Two Biggest Misconceptions That Cost Realtors Thousands in Commissions

by David Fletcher

The benefit of the fixed price is that it is the only..and we are talking ONLY way a resale prospect can see, touch and feel what they can get for their money. In our opinion, the fact that prospects find it so hard to understand the money when it comes to resales is a big reason they decided to wait. Help them understand the money by showing a new home model first in the price range they are looking for resales and watch both your resales and new homes sales increase. 

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Providence Golf Club Trains More Than 1200 Realtors To Build A New Homes Niche Co-Broker sales go from 20% to 80%.

Providence Golf Club Trains More Than 1200 Realtors To Build A New Homes Niche Co-Broker sales go from 20% to 80%.

by David Fletcher

The strategy is to help Realtors deal with their fears and concerns, not learn about the homes.  Our builders look forward to seeing 50-60 new homes oriented  Realtors in their models every month," Brown said. 

More than 1200 local Realtors have earned their NHCB designation through our program, and the Osceola County Association of Realtors (OSCAR) is now marketing the course to its members.

"Helping Realtors meet their needs has in turn done more to encourage them to help us sell our new homes beyond our expectations," Brown said.

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The Most Costly and Misleading Myth About New Home Prospect Registration

The Most Costly and Misleading Myth About New Home Prospect Registration

by David Fletcher

The builder’s agent knows one thing. The Realtor has a motivated prospect for the builder’s home. And the builder’s agent does not want one thing to happen with this prospect.

And what that might be? They do not under any circumstances want the Realtor to take this prospect to see other builder’s homes.  

What if the builder will not protect the Realtor? Then the Realtor is in no position to protect the builder. 

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Why Real Estate Agents Don't Need To Know Construction To Sell New Homes

Why Real Estate Agents Don't Need To Know Construction To Sell New Homes

by David Fletcher

Think licensed home inspectors.

Will the home builders you are working with allow your buyer to bring in a home inspector at the buyer's expense during preconstruction of the home?

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Builder Contracts Should Not Make Realtors Nervous

Builder Contracts Should Not Make Realtors Nervous

by David Fletcher

Signing a contract to purchase a new home to be constructed can be a stressful time for the buyer and Realtor. But that stress can be greatly relieved if the home shopper does one important thing - have their attorney review the purchase agreement.

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Should builders honor quotes when prices increase before contracts are signed?

Should builders honor quotes when prices increase before contracts are signed?

by David Fletcher

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Why home builders use preferred lenders

Why home builders use preferred lenders

by David Fletcher

One of the most misunderstood issues with home builders is why the builder uses a preferred lender. The fact is, its good for your prospect because the builder can offer important and valuable incentives that their banker simply cannot offer. Whether that is important enough for the buyer to use the builder's lender or not, is a decision the buyer can and should make.

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Why New Home Prices Move Up So Fast In "Rising" markets (and so do resales).

Why New Home Prices Move Up So Fast In "Rising" markets (and so do resales).

by David Fletcher

This blog addresses something Realtors like to use to sell resales, but resist when new homes do the same thing: Sell the possibility of prices going up (which is a real possibility in rising markets).

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Why the new home  'Fixed" Price is such a paradox for Realtors

Why the new home 'Fixed" Price is such a paradox for Realtors

by David Fletcher

If there is one thing Realtors are not trained to do, is sell a resale for the price it is listed. They are trained to negotiate real estate sales prices, and the fact that the base sales price of a new home is fixed, is a serious deterrent to them farming for new home shoppers, much less learning how to convert renovation-resistant resale shoppers to new homes, which about 40 per cent of last years new homes buyers did, according to the National Association of Realtors.

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Houston - We have a solution

Houston - We have a solution

by David Fletcher

 Many more people heard the comfort of this man's voice and experienced something few of us ever do or ever will- a person at the door who has come to save our lives.

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What does "New Home Sales Training" mean?

What does "New Home Sales Training" mean?

by David Fletcher

This is the first in a series of blogs to address the myths and misunderstandings by general real estate agents when it comes to dealing with new home shoppers, homebuilders and onsite sales consultants.

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What should real estate training directors train general real estate agents to learn about showing new homes?

What should real estate training directors train general real estate agents to learn about showing new homes?

by David Fletcher

So, one of the first things Realtors need to learn is how to become sensitive to the renovation shopper who is having trouble making a buying decision. 

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How To Build A New Homes Niche - Live, FREE 3-hour seminar Davenport, Fl

How To Build A New Homes Niche - Live, FREE 3-hour seminar Davenport, Fl

by David Fletcher

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Two biggest reasons Realtors don't show new homes

Two biggest reasons Realtors don't show new homes

by David Fletcher

The two biggest reasons 50% of all Realtors don't get involved with selling new homes according to a study commissioned by Builder Homesite that surveyed 3,009 Realtors:

1. Fixed price - Realtors are trained to negotiate price and feel that this is one of the most important services they offer the buyer.

2. They can't get comfortable with finding inventory.

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New Home Co-Broker Academy Signature Course Proving Profitable For Realtors And Home Builders

by David Fletcher

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Builder Broker Events Should Be Purposely Productive

by David Fletcher

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Close pre-construction sales at the homesite. Now it's time to talk incentives.

by David Fletcher

When you are selling a preconstruction home, it is not enough for your prospects to select THE home, the elevation they want. That is only step one. Step two is to help them select the homesite that will accommodate the chosen home. Once on the lot, look for the onsite agent to share some iirrestible  closing incentives,.

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Why the 'fixed price' is the buyer's best friend

Why the 'fixed price' is the buyer's best friend

by David Fletcher

A survey released in 2013 showed that of the 3044 Realtors surveyed, 50% did not show new homes because they could not negotiate price, something the same study showed that prospects expect their Realtor to do. The fact that new home builders don't negotiate price, is a huge benefit to both the buyer and Realtor. This video explains why.

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General agent looking for affordable and practical new homes sales training?

by David Fletcher

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Six hundred Twenty Eight Realtors Earned The New Home Co-Broker Designation in 2016

Six hundred Twenty Eight Realtors Earned The New Home Co-Broker Designation in 2016

by David Fletcher

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Fletcher Leads New Homes Panel At National Home Builders' Show

Fletcher Leads New Homes Panel At National Home Builders' Show

by David Fletcher 1 Comment

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FREE New Homes Seminar -Earn  CE Credits And Certified New Home Broker Designation

FREE New Homes Seminar -Earn CE Credits And Certified New Home Broker Designation

by David Fletcher

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"Fixed" Home Price Is Agents Best Closing Tool

"Fixed" Home Price Is Agents Best Closing Tool

by David Fletcher 1 Comment

One out of three resales home shoppers looking in new home prices ranges will consider a new home, according to a study by Builder Homesite Inc.

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